I’ve been advocating the power of Twitter pretty hardcore recently, especially the value in using it as a conversation tool and more importantly tracking those conversations and using the feedback contained within. That philosphy gave birth to http://twitter.infinityward.com . A Twitter web-app for tracking conversations and feedback for Modern Warfare 2 we’ve been developing behind the scenes.

The #MW2 app went live earlier today Yesterday, and within an hour has officially become the #1 most talked about topic on Twitter (just behind American Idol). I was blown away with the response to our first question, “Name one thing you’d like to see in Modern Warfare 2″ .

However, the ability to see real-time feedback and conversations about Modern Warfare 2 feeding through the app is only the beginning. The best part is the ability to vote on suggestions and rise in the ranks on the Leaderboards. Allowing us to quickly check the top rated suggestions, and reach out to the users with the best suggestions to hopefully include them in future events, beta tests, or community days.

How can you participate?

First and foremost, you can follow me on Twitter (http://www.twitter.com/fourzerotwo) and keep an eye out for the next question. It will also be visible at all times at http://twitter.infinityward.com under CURRENT QUESTION.

When a question is asked, all you have to do is tweet your answer / suggestion along with #MW2 .

What is #MW2?

#MW2 is the official Hashtag for Modern Warfare 2. Which means, anytime I,or anyone else, is talking about Modern Warfare 2 on Twitter, we’ll mark it with #MW2 so it can be tracked and included on the http://twitter.infinityward.com live feed as well as searched for on Twitter.

#MW2 Leaderboards

Once you’ve thrown your suggestion or comment about Modern Warfare 2 into the Live Feed, you can track and vote on other peoples suggestions, and track the top users on the #MW2 Leaderboard. It’s a great way to get recognized in the community and I’ll be using it to identify community members to reach out to in Call of Duty / Infinity Ward future events and projects.

Feedback on the App

This is a fairly unique social media experiment in terms of using it to solicit feedback for game design. So any comments, suggestions, or feedback on how to make the #MW2 app even better is always appreciated. I’m always looking for new ways to reach out to our players and strike up a conversation. Feel free to drop me a line at robert.bowling@fourzerotwo.com with any inquiries about the web app, or how you can help.